✦ Where creators become brands

NIL deals, collabs & campaigns — made easy.

MANA Management represents standout creators across every space — from established names to rising talent — and connects them with the brands who want to work with them, backed by mentorship, consulting, and a support team you can depend on.

Full-service, both ways.

We take care of creators and brands alike — from first outreach to campaign wrap.

NILDeals done right
360°Creator support
1:1Dedicated team
Why MANA

Management that works for both sides of the deal.

Mana — the Polynesian concept of inner power, presence, and earned authority — is our through-line. Great partnerships aren't luck; they're managed. We build the person first, so the platform follows: real strategy for creators, and a team that makes activation effortless for brands.

For Creators

You create. We build the brand around it.

  • Land and negotiate NIL deals that reflect your true value
  • Brand matchmaking with partners who fit who you are
  • Contracts, deliverables, and payments — handled and on time
  • Mentorship, content strategy, and long-term brand building
For Brands

Creator partnerships, made effortless.

  • Access to vetted, camera-ready creators across every niche
  • Campaign strategy, briefs, and creator matching done for you
  • One point of contact from kickoff to final deliverable
  • Reliable reporting, usage rights, and authentic alignment
What We Offer

Everything a creator needs.

From landing the deal to building the brand — plus the mentorship and consulting to grow it — all handled by a team you can lean on.

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NIL Deals

Sourcing, negotiation, and management of Name, Image & Likeness opportunities — structured to protect the creator and maximize value.

Collaborations

Authentic brand and creator collaborations that land with audiences and turn into long-term relationships.

📣

Campaigns

End-to-end campaign management — strategy, briefs, content, timelines, and reporting — so activation is truly made easy.

🧭

Creator Mentorship

1-on-1 mentorship that helps creators find their voice, set boundaries, and grow with intention on and off the platform.

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Consulting

Strategic consulting for creators and brands — niche positioning, "plan of attack" strategy, and growth guidance tailored to your goals.

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Content & Analytics

Content planning, algorithm strategy, and analytics optimization that turn engagement into real, measurable momentum.

✦  A support team you can depend on — one dedicated point of contact from first hello to final deliverable, for creators and brands alike.

Meet The Team

Founder-led. Creator-first.

Built by a founder who's lived the creator journey — representing a roster of standout creators.

Falyn Fonoimoana Founder & CEO
The Founder

Falyn Fonoimoana

Founder & CEO

Falyn is a professional athlete who took the next step into social media and content creation — and now she's focused on helping the next generation of creators do the same.

She founded MANA to give creators the mentorship and honest support she wished she'd had: building the person before the platform, so the brands they create are authentic, durable, and truly their own.

Founder & CEO Creator Mentor Brand Strategist NIL & Partnerships
@falynfonoimoana

Our Signed Creators

The creators we're proud to represent.

Signed Creator Ashley Pater AP

Ashley Pater

Signed Creator

Ashley is a rising creator from Bradenton, Florida — building an authentic personal brand and a growing, engaged community around who she is.

Rising CreatorBradenton, FL
@ashleypater_
Signed Creator Kennedy Coakley KC

Kennedy Coakley

Signed Creator

Kennedy is a rising creator from Lutz, Florida — one of the most exciting new names on the MANA roster, building her brand on and off the platform.

Rising CreatorLutz, FL
Instagram
Learn & Grow

Courses, ebooks & consultations.

Whether you're just finding your footing or scaling up, book the guidance you need — directly with our team.

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Courses

Build Your Brand: The Micro Influencer's Roadmap — our flagship 8-module, 32-lesson course that takes emerging creators from "I post content" to "I run a brand."

  • Define your brand, niche & pillars
  • Build your dream brand list & media kit
  • Pitch, price & negotiate with confidence
$197 / course
Enroll Now
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Ebooks

Built to Last: Social Media as a Lifelong Skill — the Mana guide to building the identity, philosophy, and long-game mindset behind a lasting brand.

  • The Creator Skill Stack framework
  • The Alignment Test & red-flag guide
  • Free: the Built to Last Starter Guide
$20 / ebook
Get the Ebook
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Mentorship & Consultations

1:1 sessions to map your next move — mentorship over hacks, alignment over chasing. For creators and brands.

  • 60-min strategy call
  • Brand & content audit
  • NIL / deal review
$40 / session
Book a Session
Creator Economy Report

Know your worth. Updated weekly.

Real numbers from real sources on what creators, influencers, and athletes are getting paid right now — clearly labeled so you know exactly which numbers apply to you. Week of July 25, 2026.

1 · Influencer Rates by Tier

What to quote per Instagram post right now

  • Nano (under 10k)$100–$300
  • Micro (10k–100k)$500–$1,500
  • Macro (100k–1M)$2,500–$10,000+
  • Mega (1M+)$10,000–$50,000+
  • Reels+20–30% vs. feed post
  • Story≈ half your feed rate
  • YouTube$50–$100 per 1,000 views
What this means for youThese are published guide ranges — your opening anchor. If an offer sits below your tier’s range, that’s your cue to negotiate, not the market.

Sources: Later Pricing Benchmarks (updated Jul 7, 2026); Influencer Marketing Hub (updated Jul 6, 2026)

2 · Marketplace Reality Check

What deals actually close for on open marketplaces

  • YouTube avg. paid deal$255
  • Instagram avg. paid deal$193
  • TikTok avg. paid deal$186
  • UGC (content for the brand’s channels)$154
  • Deals closing under $30080%
What this means for youThese averages are dominated by nano/micro deals — established creators should benchmark against the tier ranges in card 1 instead. Starting out? Most first deals are small; volume plus a tight portfolio is how you climb.

Source: Collabstr 2026 Influencer Marketing Report (21,000+ collaborations, 2025 data)

3 · This Week’s Market Signals

Brands are cooling on mid-tier — but budgets keep growing

A study of 1,527 paid campaigns found mid-tier creators (50k–250k) are the least cost-efficient buy for brands right now: median cost per view of $0.19 vs. $0.13 for nano and $0.07 for mega. Meanwhile, 87.5% of brands expect to increase influencer budgets this year — growth is coming in deal volume, not deal size.

What this means for youIn the 50k–250k band, lead your pitch with cost per view and cost per engagement, not follower count. Nano or micro? This data says you’re statistically the efficient buy — use it.

Sources: OpenSponsorship study (Jul 22, 2026); IMH Benchmark Report 2026 (updated May 4, 2026)

4 · NIL · College Athletes (Gen Z)

The first full year of cleared NIL deals, in real numbers

  • Deals approved via NIL Go (Jun 2025–Jul 2026)34,195 · $355M
  • Deals rejected (mostly the big ones)1,812 · $90M
  • Typical commercial deal≈$6,200
  • Projected 2026–27 NIL market$4.5B
  • School revenue-share cap≈$21.3M
What this means for youTypical deals are four figures — headline numbers are outliers. Big deals draw the most clearinghouse scrutiny, so document a valid business purpose and comparable rates before submitting. These figures describe current Division I athletes (Gen Z, ~18–23) — they don’t transfer to other creator groups.

Sources: Business of College Sports (Jul 17, 2026); On3 (Jul 8, 2026); Opendorse 2026 NIL Report via FootballScoop (Jun 25, 2026)

5 · Contracts & Deal Structures

What to charge extra for — every time

  • Whitelisting (brand runs ads from your account)+30–50%
  • Usage rights (brand reuses your content)+30–50%
  • Exclusivity (competitor lockout)negotiate per deal
  • UGC share of all campaigns (up from 15%)35%
What this means for youThe base rate is only half the negotiation. Read every contract for three words — whitelisting, usage, exclusivity — and never give them away inside a flat fee.

Sources: Later (updated Jul 7, 2026); Collabstr 2026 Report

6 · Salaried Creator Roles

What in-house creator-economy jobs pay right now

  • TikTok · Creator & Partner Manager$102k–$175k
  • Temu · Influencer Marketing Manager$80k–$200k
  • e.l.f. Beauty · Sr. Manager$110k–$140k
  • Cadillac (GM) · Influencer Lead$106k–$141k
  • Supergoop! · Director, Social & Influencer$140k–$145k
  • Fanfix · Creator Partnerships Mgr$75k–$85k + bonus
What this means for youPosted US salary ranges from the week of Jul 21, 2026 — a career-path benchmark, not creator earnings. If you run your own brand deals, you already have the core skill set these roles hire for.

Source: Net Influencer Job Radar (Jul 21, 2026)

7 · Know Your Audience’s Age

Rates track the audience a brand is buying — not your age

  • Instagram · US adults 18–29 on it80%
  • TikTok · 18–29 using it daily≈50%
  • Facebook daily use · peaks ages 30–4958%
  • Platforms majorities of every age useYouTube & Facebook
What this means for youTikTok benchmarks here describe Gen-Z-and-young-millennial-heavy audiences — don’t transpose them to an older-audience YouTube or Facebook channel, or vice versa. Know which audience you’re selling and quote accordingly.

Source: Pew Research, Americans’ Social Media Use (Nov 20, 2025)

Where the data is thin this week: no reliable new numbers on per-Story dollar medians by tier, per-tier YouTube flat rates, or rate premiums by audience age group — we’d rather tell you than guess. — All figures are observed market ranges from the cited sources, as labeled — not guarantees or offers. Every real deal comes down to your engagement, audience, usage terms, and negotiation. Want someone in your corner for your next one? Work with Mana Management.

Service Packages

Tiered management, built to scale with you.

Choose a starting point — then we tailor it. Every package flexes to fit the needs of both the creator and the brand.

Tier 1

Strategic Foundation

$150/month
The fundamentals of your digital voice & brand.
  • Weekly 1-on-1 strategy audit
  • Analytics optimization & engagement review
  • Real-time branding performance analysis
  • The "Art of Boundaries" foundation
Get Started
Tier 3

Full Brand Management

$350/month
For creators ready for national campaigns.
  • Everything in Brand Catalyst
  • End-to-end monthly content planning
  • Drafted captions, hashtags & algorithm strategy
  • Active representation for campaigns & appearances
  • Execution support: GRWM, BTS & lifestyle content
Let's Talk
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Invested in your success. MANA retains a 20% commission on brand deals, sponsorships, and collaborations valued over $1,000 — covering NIL partnerships, product collaborations, UGC contracts, and event-based appearances. When you win, we win.

Need something in between? Every package is flexible. Tell us what you need and we'll shape a plan that works for both sides.

In good company.

We connect our roster with brands that prioritize health, performance & authenticity.

VuoriAlo YogagorjanaSummer FridaysPause StudioJust IngredientsWallien Beach VolleyballTIY Products
Let's Work Together

Ready to make it easy?

Whether you're a creator ready to be represented or a brand looking for the perfect partnership — we'd love to hear from you.

Or email us directly at management@healthymana.com